Marc’s Minute

In this Marc’s Minute, Marc breaks down one of the clearest pricing lessons coming out of the post-holiday period: the volume imperative and elasticity sensitivity.
As consumers become more selective, small price moves are having outsized effects on demand. This insight explores why understanding elasticity is now critical, how pricing decisions can protect or suppress volume, and what it means for pricing strategy moving forward.
Learn more: www.revenueml.com

In this Marc’s Minute, Marc talks about a trend that’s becoming harder to ignore in consumer goods: value bifurcation.
Consumers are increasingly splitting into two groups. One is looking for the lowest possible price. The other is willing to spend more, but only when the value is clear and compelling. What’s disappearing is the middle. Companies that stay stuck between these two ends often struggle to defend share. This insight looks at why that’s happening and what it means for your pricing strategy.
Learn more: www.revenueml.com

World Cup 2026 ticket prices are rising fast. Not because costs are higher, but because demand is far outpacing supply.
More host cities, massive global interest, limited inventory, and a once in a generation experience are driving extremely high willingness to pay. Pricing is simply responding to that reality. The lesson goes beyond football.
When demand looks like this, static pricing leaves value on the table.
If prices do not adjust by city, match, and timing, secondary markets will step in and capture that value instead.
What do you think about World Cup 2026 ticket prices?

In this episode of Marc’s Minute, Marc breaks down how quickly consumer buying behavior is changing. Shoppers are moving away from base price decisions and placing more weight on promotions, affordability, and perceived value.
What we are seeing at Walmart, McDonald’s, and Chili’s reflects a broader shift that is forcing pricing strategies to evolve in order to protect volume and demand.
Subscribe for short, practical insights on pricing, value, and revenue strategy.
Learn more at revenueml.com

Introducing a brand new video series from Marc Carias.
Marc was employee number four at Revenue Management Labs and brings a wealth of experience built over 20 plus years in CPG pricing and commercial strategy.
Marc’s Minute delivers one clear idea each week that helps make sense of pricing in a crowded and fast moving category. Subscribe to follow the full series. First episode coming soon.
Learn more about Revenue Management Labs here
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