Marc’s Minute | Volume Imperative & Elasticity Sensitivity

In this Marc’s Minute, Marc breaks down one of the clearest pricing lessons coming out of the post-holiday period: the volume imperative and elasticity sensitivity.

As consumers become more selective, small price moves are having outsized effects on demand. This insight explores why understanding elasticity is now critical, how pricing decisions can protect or suppress volume, and what it means for pricing strategy moving forward.

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